Patricia Ramirez Pinckney

Patricia is the co-founder of RIMA Strategy and Marketing (formerly Mojo Communication & Marketing), which provides fractional Chief Marketing and Strategy Officer services that help organizations of all sizes achieve quantifiable growth objectives. Her signature approach combines her brand development experience at Fortune 500 companies and non-profit organizations with a deep understanding of cultural nuances cultivated through decades of work with leading multicultural and market intelligence experts. While at Procter & Gamble, Coca Cola, and BBVA, she played a key role in positioning leading brands internationally, including Sprite, Fanta, Minute Maid, Pampers, Head and Shoulders, and more. Patricia is an expert on what is known as the New Mainstream Economy and possesses a unique ability to help organizations develop strategies that capture the impressive, but often overlooked, economic power and growth potential of the booming Latino population.

As a multicultural Latina fluent in English and Spanish, Patricia effortlessly crosses cultural boundaries to effectively collaborate with stakeholders of diverse backgrounds and mindsets. This ability, together with a solid quantitative base developed from years of analyzing data, serve as the foundation for successful acculturated strategies to reach multiple audiences in today’s multicultural markets.

Patricia is the co-founder of RIMA Strategy and Marketing (formerly Mojo Communication & Marketing), which provides fractional Chief Marketing and Strategy Officer services that help organizations of all sizes achieve quantifiable growth objectives. Her signature approach combines her brand development experience at Fortune 500 companies and non-profit organizations with a deep understanding of cultural nuances cultivated through decades of work with leading multicultural and market intelligence experts.

While at Procter & Gamble, Coca Cola, and BBVA, she played a key role in positioning leading brands internationally, including Sprite, Fanta, Minute Maid, Pampers, Head and Shoulders, and more. Patricia is an expert on what is known as the New Mainstream Economy and possesses a unique ability to help organizations develop strategies that capture the impressive, but often overlooked, economic power and growth potential of the booming Latino population.

As a multicultural Latina fluent in English and Spanish, Patricia effortlessly crosses cultural boundaries to effectively collaborate with stakeholders of diverse backgrounds and mindsets. This ability, together with a solid quantitative base developed from years of analyzing data, serve as the foundation for successful acculturated strategies to reach multiple audiences in today’s multicultural markets.

Patricia is a results-oriented strategist. Her singular approach adapts big-company success principles to growth-stage ventures. Applied in both non-profit and for-profit organizations, her methodology helps organizations grow and evolve sustainably while also reaching quantitative performance metrics.

A lifelong student of mindfulness practices rooted in neuroscience and emotional intelligence, Patricia views these principles as fundamental to her commitment to make a positive impact in businesses and society. The founder of The U.S. Latino Cultural Competence Institute, she champions organizations working to make a positive difference in society, especially those focused on financial literacy, child advocacy, and education.

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